About Us

Humble beginnings

We are a family-run business, registered in the United Kingdom as part of JWK International Ltd.  We know only too well of the humble beginnings of our Founder and Managing Director, Lulu Masidah.

From offering a single villa over 12 years ago, Villa Concierge now offers over 1,000 privately owned luxurious holiday villas across 19 locations in Bali to guests worldwide.

We love what we do. And we are proud of our reputation for going the extra mile to create the best villa holiday experiences in Bali

Quality Assured

Each villa has been selected, based on strict criteria, including, first and foremost, safety and security. We are continually updated of any changes to villas and any potential issues. From the moment we hear from you, we will maintain close contact with you until your departure. You might even hear from us when you’ve arrived home, if you don’t mind!

Best Rate

Upon selecting and reserving the best possible villa option, based on your preferences, we manage your reservation and join the dots between you, the villa owner, villa management and villa staff. We are paid directly by the villa owner so you will receive the best rate without a booking fee. Our rates match those that are advertised directly by any villa. As we know almost all villa owners, we can negotiate directly on your behalf. And, as we have arranged for many guests to stay at numerous villas over the past 12 years, owners often provide special discounts and offers to us.

Discreet Service

From the moment you contact us to your arrival in Bali, we will be available 7-days a week. Think massage, BBQ, surfing lessons, keeping the kids busy, a bottle of bubbly, even a surprise birthday cake, we will be on hand should you need anything at all – before, during and afterwards.

Bali and UK Offices

We know how important it is to cover time zones and respond to enquiries quickly. As well as Asia and the Middle East, Europe represents some of our most loyal guests. All guests, therefore, have the option of transferring payment securely to Lloyds Bank, UK or to Danamon Bank in Bali, as well as paying with Visa, Mastercard or Amex.

Why book with us?

We know how much holidays matter. We go on them ourselves. So, we know about that feeling when you finally sit back, take a deep breath and then take your first sip of something chilled – It’s that moment we’ve specialised in for a while.

Our job starts a bit before then – when we first hear from you. We’ll either chat or exchange emails and get a feeling for what exactly you’re looking for. Then we’ll go about selecting destinations and then handpick the best, stand out villa options in those destinations, depending, of course, on your preferences and budget.

Once all reserved, we’ll be here if you need anything prior to your arrival. You may need an additional bed, a high chair or a cot, or a surprise birthday cake delivered directly to your villa on a special date. And then, there is your arrival and your VIP pick-up service. Then the experience begins. Throughout the journey, we’ll be here to take the weight off your shoulders.

During your stay in Bali, your own villa manager and staff will be on hand 24/7. We will also stay in touch discreetly. And the villa management will be in constant touch with us during your stay.

There are no hidden extras or booking fees when reserving and booking your villa. The price you see is the price you pay. This is your vacation on your terms.

Customer Reviews

It is easy for us to tell you how good and how experienced we are. But the most qualified to tell you about us are our customers. You’ll want to hear it from them. They are the ones who have been here and done it.

We encourage all our guests to write and leave an unedited and honest review on Google. Guests sharing their own experiences hold us accountable. And a select few – who we are lucky enough now to call friends – have agreed to list their reviews on our homepage.

Meet the team

Lulu Masidah – Founder & Managing Director

Anyone who knows Lu will agree, she is the one making VCB tick. She has ensured that countless guests have had the best possible experience when sourcing, selecting and reserving luxurious Bali villas.

Lulu has been in the industry for over 20 years. VCB was formed over 12 years ago. A native of Indonesia, she has built close relationships with repeat guests from around the world, as well as villa owners, management and staff across Bali.

Aside from her entrepreneurial streak, Lulu keeps a very close eye on her little boy when she’s not jogging.

Mark Austin – Co-founder & Director

Mark and the business development and marketing team are the guardians of VCB. They insure that each villa is inspected and makes the grade and that each write-up and photo shoot of the villas provides a genuine and unbiased review.

Mark has spent over 15 years in Asia in various senior marketing and business development roles. His passion for travel and leisure led him to join VCB in 2011.

Other things dear to Mark are his family and Liverpool Football Club.

Ben Read – SEO and Technology

Anyone who knows Ben will agree that his knowledge and grasp of this area is unsurpassed. Ben has worked with some of the largest corporations and we are extremely fortunate that he listens very patiently and carefully to our needs before finding the best solutions.

Ben and his team are based in the UK and provide continual technical and SEO support and knowledge to keep us visible.

Stephen Purnell – Website Development and Design

Stephen works as an extension to our marketing team and continues to shock and amaze us with a never-ending passion for coding and all things web related. Stephen brings peace of mind in that we know we can rely on him totally to keep the website on track and up to speed whilst we focus on our guests.

Gary Ramsay – Copywriter

Gary has traveled far and wide and has had a love affair with Bali for over 20 years. Very down to earth, content and easygoing, Gary is the natural choice to help us write about everything Bali with a passion and patience.


Travel Consultant (English & Indonesian speaking)


Travel Consultant (English & Indonesian speaking)


Travel Consultant (English & Indonesian speaking)


Chauffeur & Airport Pick Up (English & Indonesian speaking)


Chauffeur & Airport Pick Up (English & Indonesian speaking)